What posture is, and what it is not
There is no single correct posture. Bodies are different, and the healthiest posture is usually the one you are about to change. What causes trouble is staying in any one position for too long: hours at a laptop with the head forward, a phone held at chest height, a long commute, a sofa that swallows you.
Over time that can leave the upper back stiff, the neck and shoulders working harder than they need to, and the muscles that support you doing less of the work. People notice it as a tight neck, headaches at the end of the day, an aching upper back, or simply that they feel slumped.
Posture correction here is not about standing up straight or wearing a brace. It is about restoring movement where it has been lost, building the strength to hold yourself comfortably, and changing the habits that keep pulling you back.

What a posture assessment involves
Your first appointment takes about 30 to 40 minutes. For posture, it includes:
- Your history. Your work, your screens, your sleep, your training, and what you have noticed changing.
- Digital posture analysis. Using PostureCo, we photograph and measure your posture from the front and side: head position, shoulder height, pelvic tilt and the curves of the spine. You get an image with the measurements, and a baseline to compare against later.
- A physical examination. How your neck, upper back, lower back and hips move, and which muscles are tight or not pulling their weight.
- An explanation. What the measurements mean for you, what is worth changing and what is not.
- Your first treatment, when clinically appropriate.
How we help
- Adjustment or mobilisation of the stiff segments, most often the upper back and neck, so that better posture is physically possible.
- Soft tissue work for the chest, neck and shoulder muscles that have shortened.
- A short, specific exercise programme: usually a few minutes a day of strengthening for the upper back, deep neck and core, plus movement breaks. Consistency matters more than volume.
- Practical set-up advice for your desk, screen, chair, car and phone, and for how you sleep. For workplaces, see our workplace wellbeing partnerships.
- A repeat posture scan after a course of care, so you can see what has changed.
Posture changes slowly and only with your involvement. We will be honest about that at the start.
Posture physio or chiropractor, who should you see?
Both professions treat posture-related pain and there is a great deal of overlap. Physiotherapy usually leads with exercise prescription and graded rehabilitation. Chiropractic usually leads with assessing and treating how the joints of the spine and ribcage move, then builds the exercise on top of that. Neither is the right starting point for everyone, and plenty of people see both.
For posture, the practical difference is where you begin. If your upper back and neck are stiff, and that stiffness is what makes a comfortable position hard to hold, starting with treatment to restore the movement usually makes the exercise easier to do. If you already move well and the issue is strength and endurance, an exercise-led programme is the sensible place to start. We will tell you which of those you look like at the assessment, and say so if physiotherapy is the better fit for you. There is a fuller comparison on chiropractor vs physiotherapist.
When to get your posture looked at
If you have neck, shoulder or upper back pain most days, headaches that build through the working day, or you have been told you are slumping and want to do something about it, an assessment is a sensible start. Posture in children and teenagers is a frequent question from parents; see children and teens.
- A rapid change in the shape of the spine, or one shoulder or hip noticeably higher than the other in a child or teenager.
- Back pain with fever, night pain that wakes you, or unexplained weight loss.
- Numbness, weakness or difficulty walking.
- A sudden stoop after a fall or a minor bump in someone with osteoporosis (possible fracture).
What the research says
Research has found that upper-back mobilisation combined with exercises can improve forward-head posture and associated neck symptoms in the short term. A small trial involving 32 people found better improvements in standing head posture, neck movement, pain and disability than a programme targeting the upper neck.
Cho, J., Lee, E., & Lee, S. (2017). Upper thoracic spine mobilization and mobility exercise versus upper cervical spine mobilization and stabilization exercise in individuals with forward head posture: A randomized clinical trial. BMC Musculoskeletal Disorders, 18, Article 525. doi.org/10.1186/s12891-017-1889-2More on the research we rely on.
ACC and posture
Posture itself is not an injury, so it is not covered by ACC. If your neck or back pain started with an accident, it may be; see how ACC works.
